One of our clients within the audiovisual sector was designing the visual identity of its promotional TV channel, on which the platform promotes its shows, schedules, and channels, acting as a homepage for the whole TV service. The resulting design needed to be able to evolve easily over time without losing its freshness and quality.
Together with the image of the promotional channel, the “sound branding” was too a main element of the project. The transitions between the different steps of the interaction had to be paired with particular sounds carrying an unique identity.
Billions of compositions
The Music Bot generates placid and pleasant melodies based in the first movement for the Spring of Vivaldi’s Four Seasons. It can create billions of different compositions without having any musical knowledge. The broadcaster’s customers enjoy sounds that are always attractive and different.